Our Story: 16 Years of WhateverWheels
Welcome to Whatever Wheels Limited, your trusted destination for motorcycles, scooters, ATVs, and side-by-sides. With 16 years of dedicated service to riders across the UK, we've built our reputation on a foundation of trust, expertise, and an unwavering commitment to customer satisfaction. Since our inception in 2009, we have grown from a local business in Blackburn, Lancashire, into a leading name in the powersports industry, offering both new motorcycles and used motorbikes.
Choosing a new or used Yamaha motorbike or other motorcycle is a significant decision, and we understand the importance of buying from a dealer you can truly rely on. Our longevity in the market is a testament to our consistent quality, transparent dealings, and the strong relationships we've forged with our customers and manufacturers like Yamaha. When you choose Whatever Wheels, you're not just buying a vehicle; you're investing in a partnership with a team that stands by you for the long ride ahead, whether it's a Yamaha motorcycle or any other motorbike from our extensive range.
Our Journey: A Timeline of Growth
The Beginning: Establishment & Early Focus
Whatever Wheels Limited is officially established and incorporated on September 15th. We begin as a specialist repair shop for bicycles and scooters, quickly progressing into motorcycle sales with an initial focus on small engine sized scooters and motorcycles.
Launch of E-commerce Platform
We launch our first dedicated e-commerce website, enabling customers nationwide to browse and purchase new motorcycles, used motorbikes, parts, and accessories online.
Workshop Expansion & Enhanced Services
Our workshop facilities undergo a major expansion, allowing us to offer more comprehensive servicing, repairs, and PDI services for all motorcycles and motorbikes.
Expanding into ATV Sales
WhateverWheels expands its product portfolio to include ATV (All-Terrain Vehicle) sales, offering a variety of reputable brands to cater to the growing demand for off-road vehicles.
Significant Growth in Online Sales
Our online presence flourishes, leading to substantial growth in nationwide sales of motorcycles and solidifying our position as a leading online motorbike dealer.
Endorsed as a Which? Trusted Trader
This significant endorsement highlights our commitment to transparent and high-quality service, building even greater confidence with our customers across all motorcycle sales and services.
Exclusive Yamaha Partnership (Sports Range)
A significant milestone: WhateverWheels enters an exclusive partnership with Yamaha, initially focusing on the Yamaha sports range of ATVs. This marks a commitment to a single, high-quality brand for a significant portion of our offering.
Yamaha Leisure Range Added
Following the success of the Yamaha sports ATVs, WhateverWheels expands its Yamaha partnership to include the Yamaha leisure range of ATVs & Side By Side machines, offering even more choice to our customers.
New Workshop & Showroom Extension Complete
Building work is completed to open our new workshop facility and extend our motorcycle showroom and new clothing department, enhancing our customer experience and service capabilities.
Dedicated Yamaha ATV Store Opens
WhateverWheels officially opens a dedicated Yamaha ATV store on our site in Blackburn, stocking Yamaha ATVs, clothing, parts, and offering full servicing facilities. This indicates significant growth and commitment to the Yamaha brand.
Completing the Yamaha Offering (Utility Range)
The Yamaha utility range of ATVs and side-by-sides is added to the portfolio, completing WhateverWheels' comprehensive Yamaha offering. This is a strategic move to serve the large rural community in our area.
Moving to New HQ & Premier Yamaha Showroom
Celebrating 16 years of trading, WhateverWheels moves to its new HQ on Glebe Street, Great Harwood, which serves as our dedicated Yamaha showroom. We continue to be a leading retailer of motorbikes, scooters and ATVs in the UK.
Our journey is a testament to our dedication to the riding community. We invite you to visit our showroom at Glebe Street, Great Harwood, Lancashire, BB6 7AA, or explore our extensive range online at www.whateverwheels.co.uk. Experience the WhateverWheels difference – where passion meets professionalism in motorcycle sales and service.
For any enquiries, please call us on 01254 438026.
